The Official 24 Energy Drink: It Exists, But Sucks

By Malcolm Owen | Feb 20, 2008

24 Energy Drink Can

Recently, I’ve had some free time to go and visit a few important people in my life. As part of that, I had to get some shopping to avoid that whole “Eat them out of house and home” scenario. As usual, to collect my usual supply of Coke Zero and Relentless, I passed down the drinks section, and this little beauty caught my eye.
Yes, it’s an officially branded 24: The Series energy drink. A large can about twice the size of Red Bull, and less than half the price. How could I possibly refuse?

Reading the CTU-coated can, you somehow get the feeling that this is a cheap cash-in on the franchise. The blurb on the back says “Be Your Own Action Hero… When the clock is ticking, revive and conquer Jack Bauer style. You can pack a lot of action into 24 hours… every second counts”, and I presume you have to use your own imagination to fill in the gap where the ticking clock and sound effects go.

Poured into a glass, the liquid looks like Red Bull, namely appearing like a sample of urine with glow-stick liquids thrown in for good measure. The taste however, is different.
Red Bull has this habit of smacking you in the face with it’s potent taste as soon as you take a mouthful, but it quickly settles down. This 24 drink doesn’t have that sort of wallop to your taste buds, preferring a slightly more soothing taste at first, which is a nice change. However… when it goes away, it leaves behind a fairly foul aftertaste which I can only describe as Vimto-Halitosis. Unfortunately, this taste stays with you as you go for another sip, and it cumilates the further you drink. Towards the end of the can, I didn’t want to drink it any more.

Somehow I feel that Jack Bauer would not allow this drink to exist if he drank it. At least I now know why it’s so cheap…

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15 Comments so far
  1. Richard Pinching March 3, 2008 8:02 pm

    Found the drink today, 2 for 1, so working out ar 47p per can… i ove relentless so it sounded good.

    Arriving home i thought i would check it out and found this not stunning review… I thought, “this guy might be wrong” so i started drinking and had to finish the can to be sure…

    The second can is in the bin.

    Bauer’s been through years of torture, no-one realises just make him drink this fucking drink and he’ll spill everything he knows.

    Don’t buy it people; like this guy says, it’s cheap for a reason.

  2. Malcolm Owen March 4, 2008 12:32 am

    The thing that’s burning my noodle isn’t the fact that someone actually made the drink, didn’t think it was horrible, and then started actually selling it. Oh no. What I don’t quite understand is how on earth they managed to get the 24 brand associated with this crapness.

  3. Opie March 18, 2008 12:47 pm

    They will market anything won’t they. I’ll take your word for it that it stinks and not even try and find it. Just like games based on movies or tv I try and avoid low quality buy-in stuff.

  4. james April 9, 2008 11:04 am

    Makes me much more hyper than Red Bull.

  5. Gigidawg May 31, 2008 2:21 pm

    I tried it, mainly because it was so cheap. I can’t say Ilike it…it’s not as smooth as Redbull but for the price its not bad. I’d rate the energy boost a medium too..

  6. MixtLupus June 25, 2008 10:22 am

    Just bought some and as a fan of energy drinks I have to say this is by far the worst I have ever had, it tastes like blood orange and grapefruit with no sugar followed by the complete removal of moisture from your mouth leaving a most awful dry burning minty after taste, any attempt to drink more results in a burning of the thought.

    0 out of 10

  7. Sam Hale August 12, 2008 1:50 pm

    Sat here drinking a can now- 20p from B and M’s…
    I was wondering why it was 20p, whereas a Red Bull knock off is 29p at half the size.
    It’s burning the back of my throat!
    Absolutely disgusting- but I’m still drinking it ;)

  8. Mercola October 3, 2008 5:32 am

    I like 24 but this is just ridiculuos. It’s just a way to make more money out of the series.

  9. Timmy October 6, 2008 10:51 pm

    You know, I kinda like the drink. It’s like lemonade on steroids.

  10. Emma October 15, 2008 3:47 pm

    I brought three cans because they were cheap and I usually like energy drinks (Red Bull and Relentless are my favorite), and this tastes like absolute rubbish. Ugh.

  11. Chev October 16, 2008 12:05 pm

    bought this today but amn’t gonna drink as its expired – instead i’ll just place it on my mantlepiece as a reminder that no matter how bad cash-ins and bizarre merchandising get, they’ll never reach this level again.

  12. LisaMassacre November 2, 2008 11:20 am

    I actually love this drink
    it tastes liek sherbert to me
    yeah the whole publicity thing with ’24′ is terrible
    But i think it tastes good, really wakes you up when you need it
    I always take one to work with me

  13. Klam Harrison March 24, 2009 8:36 pm

    Man I love this drink! It’s like…amazing! Cos 24 is so fucking awesome! Jeeeez, go and buy it! Buy your kids it! It’s brilliant!
    Imagine drinking pure liquid happiness!
    Love Klam Harrison :)

  14. Klam Harrison March 24, 2009 8:38 pm

    Oh and I forgot to add, I love Jack Bauer. He is my idol. I adore him.

  15. Dan July 17, 2009 5:12 pm

    I don’t know what all the fuss is about to be honest. If you don’t like it, don’t drink it. If you hate the marketing, don’t publicize it. I don’t mind it actually. It gives me some serious buzz for a mega cheap 29p.

    Nowai in hell am I paying £1+ for a couple mouthfuls no matter how good some say it tastes. That’s my stinginess, and their greediness. :)

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