Wednesday, February 20, 2008

The Official 24 Energy Drink: It Exists, But Sucks

Filed under: Other, TV — Malcolm Owen @ 7:26 am

24 Energy Drink Can

Recently, I’ve had some free time to go and visit a few important people in my life. As part of that, I had to get some shopping to avoid that whole “Eat them out of house and home” scenario. As usual, to collect my usual supply of Coke Zero and Relentless, I passed down the drinks section, and this little beauty caught my eye.
Yes, it’s an officially branded 24: The Series energy drink. A large can about twice the size of Red Bull, and less than half the price. How could I possibly refuse?

Reading the CTU-coated can, you somehow get the feeling that this is a cheap cash-in on the franchise. The blurb on the back says “Be Your Own Action Hero… When the clock is ticking, revive and conquer Jack Bauer style. You can pack a lot of action into 24 hours… every second counts”, and I presume you have to use your own imagination to fill in the gap where the ticking clock and sound effects go.

Poured into a glass, the liquid looks like Red Bull, namely appearing like a sample of urine with glow-stick liquids thrown in for good measure. The taste however, is different.
Red Bull has this habit of smacking you in the face with it’s potent taste as soon as you take a mouthful, but it quickly settles down. This 24 drink doesn’t have that sort of wallop to your taste buds, preferring a slightly more soothing taste at first, which is a nice change. However… when it goes away, it leaves behind a fairly foul aftertaste which I can only describe as Vimto-Halitosis. Unfortunately, this taste stays with you as you go for another sip, and it cumilates the further you drink. Towards the end of the can, I didn’t want to drink it any more.

Somehow I feel that Jack Bauer would not allow this drink to exist if he drank it. At least I now know why it’s so cheap…

4 Responses to “The Official 24 Energy Drink: It Exists, But Sucks”

  1. Richard Pinching Says:

    Found the drink today, 2 for 1, so working out ar 47p per can… i ove relentless so it sounded good.

    Arriving home i thought i would check it out and found this not stunning review… I thought, “this guy might be wrong” so i started drinking and had to finish the can to be sure…

    The second can is in the bin.

    Bauer’s been through years of torture, no-one realises just make him drink this fucking drink and he’ll spill everything he knows.

    Don’t buy it people; like this guy says, it’s cheap for a reason.

  2. Malcolm Owen Says:

    The thing that’s burning my noodle isn’t the fact that someone actually made the drink, didn’t think it was horrible, and then started actually selling it. Oh no. What I don’t quite understand is how on earth they managed to get the 24 brand associated with this crapness.

  3. Opie Says:

    They will market anything won’t they. I’ll take your word for it that it stinks and not even try and find it. Just like games based on movies or tv I try and avoid low quality buy-in stuff.

  4. james Says:

    Makes me much more hyper than Red Bull.

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